MEASUREMENT 

White Papers

Are We Engaged Yet? - Engagement in social media: Web stats, visitor behavior, and relationship theory.
by Katie Kelahaye Paine 

"If we can put a man in orbit, why can't we determine the effectiveness of our communications? The reason is simple and perhaps, therefore, a little old-fashioned: people, human beings with a wide range of choice. Unpredictable, cantankerous, capricious, motivated by innumerable conflicting interests, and conflicting desires."
Click here to download this file

How to Evaluate the Effectiveness of Your PR Department
by Katie Kelahaye Paine 

Contents
Chapter 1: How to Evaluate the Effectiveness of Your Public Relations, Public Affairs or Communications Department
Chapter 2: Tools to Help you Measure your Process
*Tools to Track your News Release
*Tools to Survey your Constituencies
*Tools to Manage your Communications
Click here to download this file

How to Measure the Impact of CGM - A Guide to Measuring Blogs or It's a Blog New World
 by Katie Delahaye Paine

In his fascinating "Power, Pleasure, Patterns, A Conceptual History of the Mass Media in the United States," Joshua Meyrowitz of the University of New Hampshire suggests that every new media, from the printing press to the Internet, creates a power struggle over access to wealth, resources and power. Guttenberg's printing press wrenched the power of the written word out of the hands of the Church. Several centuries later the newspaper helped foment the American Revolution. In the 1830s the Penny Press brought the news to the masses causing the start of advertising-based publishing.
Click here to download this file

How to Measure Your Internal Communications 
 by Katie Delahaye Paine

This Paper Contains:
Chapter 1: A step-by-step guide to designing and implementing the perfect measurement program
Chapter 2: Buyer’s Guide to Resources that will help you measure
*Online Surveys
*Communications Audits
Click here to download this file

Six Steps to Tie Your PR Results to the Bottom Line
 by Katie Delahaye Paine
 
If you’re downsizing, merging or slashing budgets, you need to read this guide. In it you’ll find out how to:
*Set up a research program to understand where you’re getting the most bang for your buck.
*Communicate your successes in a way that even the CEO will comprehend.
*Make better decisions about what programs contribute to your organization’s mission.
Click here to download this file

Measuring the Effectiveness of Your Sponsorship Program
 by KDPaine& Partners, LLC

How to design and implement a sponsorship measurement program...
Need to measure the effectiveness of your sponsorship? From the basic rules of sponsorship measurement to a look at three top vendors, this White Paper will help you find the best system for your organization.
Click here to download this file

Your Passport to success: How to measure PR’s impact
 by Katie Delahaye Paine

The good news about travel and tourism PR is that it is highly measurable. The bad news is that almost everyone does it wrong. The traditional way of measuring tourism PR has been to use the dreaded Ad Value Equivalency --- count up the number of column inches generated by earned media and figure out (based on rate cards that almost no one uses) what it would cost to advertise in the same publication...
Click here to download this file

Building a Dashboard for a Non-Profit Organization
 by Katie Delahaye Paine

CHAPTER 1: CONSTRUCTING YOUR NON-PROFIT DASHBOARD
CHAPTER 2: TOOLS THAT YOU’LL NEED IN THE CONSTRUCTION
TOOLS TO TRACK ACCURACY, FREQUENCY AND REACH IN THE MEDIA
TOOLS TO DETERMINE IF YOUR WEB SITE IS BEING USED AND BELIEVED
TOOLS TO TEST THE RESPONSE AND IMPACT OF YOUR MESSAGES
CHAPTER 3: CASE STUDY: HOW HABITAT FOR HUMANITY DESIGNED AND IMPLEMENTED ITS DASHBOARD

APPENDIX 1: IPR GUIDELINES FOR MEASURING PUBLIC RELATIONS
APPENDIX 2: IPR WHITE PAPER: RESEARCH DOESN’T HAVE TO PUT YOU IN THE POORHOUSE .
Click here to download this file

Measuring Naked Conversations
 by Katie Delahaye Paine

Just mention the word “blog” and you see fear on many faces. So relax, this article isn’t about blogs, it’s about social media.
Click here to download this file

Order Your Book Today!

KD Paine & Partners changed my life.
Here's how.

Learn More About Social Media Measurement

Learn More About Measuring Relationships

Schedule a Demo

FREE Measurement Resources

Copyright 2002-2007 KDPaine & Partners
177 Main Street, 3rd Floor  I  Berlin, NH  03570  I  603.319.1055